THE IMPACT OF SEASONALITY ON PERFORMANCE MARKETING BUDGETING

AI & Automation in Performance Advertising And MarketingAI marketing is using advanced algorithms to aid marketing professionals streamline processes and improve target market insights. Through ML and NLP, AI automates tasks like data analysis, content generation, customer support, and competitor monitoring.

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.